Google Web Page Search Features - 3 Seldom Used Strategies You Can Use to Pick Perfect Keywords

All too often, Internet marketers tend to breeze over their keyword analysis, exiting the process too early, leaving many stones unturned. Keyword analysis is frequently lumped into the onsite portion of an SEO campaign instead of devoting more effort to keyword analysis as the proper "foundation" for a great SEO campaign.

After all...if you're planning on focussing on driving traffic for certain keywords for months or years into the future (more likely years) don't you want the keywords you select to be highest yielding keywords possible?

Google web page search features and tools are available to everyone - and by taking advantage of some of these simple features you'll be able to pick some true keyword gems. Using simple Google web page search features to really drill down on your list of keywords will eliminate mediocre keywords from your list, letting the gems shine through.

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For all you novice Internet marketers out there...here's what you need to do:

  1. Use the Mozilla Firefox browser. If you don't currently use it, get it. Once you've got it, download the "Firefox SEO plug-in" tool for Firefox. Ensure that the tool is working properly by performing a trial search on one of your keywords. If the tool is working, you'll see a bunch of data below each and every search result that's returned for your specific keyword search. Data will include domain age, page rank, Yahoo! site backlink total, Yahoo page backlink total (very important), etc. This plug-in is simply one of the most useful Google web page search tools available today.

  2. Perform a search for your targeted keywords in quotation marks, ex: "Golf instructional video". As a general rule, try and focus on keywords that have less than 20,000 competing pages (go up to 30,000 on some occasions if the search volume is very high). For all terms that have less than 20,000 competing pages, ensure that they've got a daily search volume in excess of 20+ searches...or a monthly search volume of 600+ searches. You can remember this rule easily be referring to it as the 20/20 rule.

  3. Once you've narrowed down your list of keywords perform a regular search (without quotation marks) in the Google search bar for your keywords, in order to view your actual competition for those terms (this is the way people will search for them). Try and focus on terms with less that a million competing pages, and take note of the data that the Firefox SEO plug in is feeding you. Based on the page rank, domain age, backlinks of competing pages - along with all other factors, determine the viability of competing for each and every one of your keyword selections. For all those you eliminate, create some replacement terms by looking at all possible keyword combinations and following the general traffic and competitive guidelines list in #1. Repeat the process as required.

And there you have it...simple Google web page search features and tools that will draw out the most productive keywords possible, providing you with a better return on investment.

For more information about this topic, call OPTIMA at 1 888 703 3639 for a free one hour Internet marketing consultation.