Marketing Campaign - Search Engine Optimization Reaching New Levels of Popularity Due to High Return on Investment Potential

Marketing campaigns have had to evolve tremendously over the last ten years in order to accommodate the growing popularity of web site marketing services - in particular search engine optimization.

The reason for marketing campaigns incorporating search engine optimization relates increasingly to the growing prevalence of online searches for products and services versus the dwindling number of yellow page searches currently being conducted. When grandpa and grandma have even evolved to "Googling" for product and service information, you know a drastic paradigm shift has occurred in our society!

In 2005 a large marketing study was conducted by Marketing Sherpa about search engine optimization marketing campaigns, and here's what the study discovered:

  • Traffic rose by a total of 38% when search engine optimization was performed in house.

  • Traffic rose by a total of 110% when search engine optimization was performed by search engine marketing specialists. (nearly 3 times as productive as performing SEO in house).

An additional study performed by Forrester Research (2005) concluded that a full 39% of ecommerce sites use search engine optimization services (one would presume the number would be much higher now) - and of those companies 92% found search engine optimization to be an effective technique.

Using the traffic increase numbers in the study, here's a logical return on investment scenario for you:

  • EXAMPLE #1: You currently sell a $40.00 product from your website with a 50% profit margin and receive 2000 website visits a month, of which 2% of your visitors convert into sales. (Conservative). That equals a total of $1600.00 in monthly revenues from online sales, yielding a profit of $800.00 per month.

    After search engine optimization your sales scenario would be:

    Your product is still $40.00, your profit margin is still 50% and your traffic figures would have jumped to 4200 visits per month. A 2% conversion ratio with these numbers would yield $3360.00 with monthly profits of $1680.00. That's a full $880.00 extra in monthly profit, after search engine optimization.

    For a full blown search engine optimization campaign that might cost between $6000.00 - $10,000.00, you'll have earned your money back sometime around the 8 month time frame. Pretty good stats considering that in many forms of traditional marketing - you NEVER make your investment back.

  • EXAMPLE #2: In this example you are selling a $500.00 product at 50% profit margin and receive 2000 website visits per month, of which 2% of your visitors convert into sales (Same numbers as before outside of the product price.) That equals a total of $20,000.00 in monthly revenues yielding a profit of $10,000.00 per month.

    After search engine optimization your sales scenario would be:

    Your product is still $500.00, your profit margin is still 50% and your traffic figures would have jumped to 4200 visits per month. A 2% conversion ratio with these numbers would yield $42,000.00 per month with monthly profits of $21,000.00. That's a full $21,000.00 extra in monthly profit, after search engine optimization.

    In this scenario, you would make your money back well within a month due to the fact that you're selling a higher ticket item with the same volume statistics. Now ask yourself, how many forms of marketing have the potential to make you back your money within a month? Not too many.

For more information on search engine optimization and how it might fit into your marketing campaign - or to answer any other Internet marketing related questions, call OPTIMA Internet Marketing at 1 888 703 3639. Be sure to sign up for our free newsletter full of free internet marketing tips!